With over a decade of experience across corporations, startups, and non-profits, my approach to user-centric design begins with a deep understanding of customer problem and strategic design, and culminating in systematic execution with and throughout attention to details and emotions.

I believe in extreme ownership, learning from both successes and setbacks. One of the most impactful messages that has changed the course of my life came from a speech by Theodore Roosevelt, known as the "Men in the Arena" speech.

"It is not the critic who counts: not the man who points out how the strong man stumbles or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again, because there is no effort without error or shortcoming, but who knows the great enthusiasms, the great devotions, who spends himself in a worthy cause; who, at the best, knows, in the end, the triumph of high achievement, and who, at the worst, if he fails, at least he fails while daring greatly"

Inspired by Theodore Roosevelt's "Men in the Arena" speech, I strive for excellence through hard work and dedication and I thrive in collaborative, hands-on environments.

If you’re interested in partnering or have a project idea to share, please reach out. I’d love to hear from you!

-Tina C.